Which of the following types of informational appeals focuses on the dominant attributes or characteristics of the product or service, or the benefits provided?

A) feature/benefit appeals
B) competitive advantage appeals
C) favorable price appeals
D) news appeals

A

Business

You might also like to view...

Writers should never __________________ boldface

a. overuse b. erase c. doubt d. ignore

Business

When applying for a personal loan, you will be required to fill out a loan application but you will seldom need a personal balance sheet or a personal cash flow statement

Indicate whether the statement is true or false.

Business