Which of the following types of informational appeals focuses on the dominant attributes or characteristics of the product or service, or the benefits provided?
A) feature/benefit appeals
B) competitive advantage appeals
C) favorable price appeals
D) news appeals
A
Business
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Writers should never __________________ boldface
a. overuse b. erase c. doubt d. ignore
Business
When applying for a personal loan, you will be required to fill out a loan application but you will seldom need a personal balance sheet or a personal cash flow statement
Indicate whether the statement is true or false.
Business