Technology-forcing standards are set primarily on the basis of ________

Jace is foreman of a team of welders; the team meets at the beginning of each shift to discuss what work tasks must be completed, decides how the work will be processed and assigns roles to each worker. Of Alfie Cohen's recommendations, this style represents

a. incentive pay. b. authentic motivation. c. cooperative process. d. providing choice. e. technical achievement.

In marketing and sales messages, what is the primary difference between selling points and benefits?

A) Selling points are positive whereas benefits are not. B) Selling points focus on the user rather than the product. C) Selling points focus on the product rather than the user. D) Benefits are unrelated to the audience. E) Benefits focus on key features of a product.