Customer contact personnel with a company should not allow the lifetime values of individual customers to affect the way they deal with a customer since every customer should be treated equally
Indicate whether the statement is true or false
FALSE
Business
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What is ISO 9000?
What will be an ideal response?
Business
Identify the marketing technique Sega is utilizing when they charge an extremely low price for their "Play Station" and make up the lower margin on the base unit by higher margins on game sales
a. product diversification b. strategic alliance c. aggressive sole provider d. aggressive product positioning e. passive product positioning
Business