The Export-Import Bank of the U.S. is the only independent U.S. government corporation whose sole purpose is to support ________ in their efforts to conduct international trade

Why is the concept of segmentation important?

A) It assumes that customers are swayed by targeted marketing. B) It underscores the importance of production orientation. C) It helps companies offer standardized products to the entire market. D) It implies an understanding that customers are heterogeneous.

Merchandise cannot generally be examined by consumers in which retail formats?

a. membership clubs and flea markets b. direct selling and specialty stores c. direct marketing and vending machines d. retail catalog showrooms and membership clubs