Merchandise cannot generally be examined by consumers in which retail formats?
a. membership clubs and flea markets
b. direct selling and specialty stores
c. direct marketing and vending machines
d. retail catalog showrooms and membership clubs
c
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The marketing and sales budget of Fisk Inc is estimated to be $500 million and its marketing administration cost is estimated to be $120 million. The acquisition cost per customer is $400 and it is 10 times more than the retention cost per customer
If 320,000 customers are retained, what is the total number of new customers acquired by Fisk Inc? A) 145,000 customers B) 350,000 customers C) 918,000 customers D) 642,000 customers E) 786,500 customers
Business marketers often alert customers to potential problems and then show how their products provide solutions. These marketers are hoping to influence which stage of the business purchase process?
A) description of the characteristics of the needed item B) evaluation of proposals C) recognition of a problem or need D) selection of an order routine E) performance feedback