The number one skill employers look for in a journalist is someone who
a. knows lots of sources
b. works well with others
c. has good phone etiquette
d. can write well
D
Communication & Mass Media
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The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium but is now called Hard Rock Stadium. Which PR activity by the Hard Rock Cafe organization does this example best illustrate?
a. positioning a product b. sponsoring an event c. purchasing naming rights d. engaging in media relations
Communication & Mass Media
"Showing respect for both self and others" is which type of behavior?
A. aggressive behavior B. assertive behavior C. passive-aggressive behavior
Communication & Mass Media