The home stadium of the Miami Dolphins was once known as Joe Robbie Stadium but is now called Hard Rock Stadium. Which PR activity by the Hard Rock Cafe organization does this example best illustrate?
a. positioning a product
b. sponsoring an event
c. purchasing naming rights
d. engaging in media relations
c. purchasing naming rights
Communication & Mass Media
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Advertising as a modern phenomenon first took off in
A) Sweden. B) France. C) Japan. D) the United States.
Communication & Mass Media
________ provide(s) the latest authoritative information on specialized fields
A) Books B) Periodicals C) The Internet D) CD-ROM's
Communication & Mass Media