In the effort to revitalize its image, IBM used the tactic of having supercomputer Watson compete on the TV show Jeopardy to achieve which of the following objectives?

A) Generate awareness of the event
B) Use the event to connect directly with thousands of business and technology leaders
C) Reach 500,000 views of both the Watson website and videos
D) All of the above
E) None of the above

Answer: D

Communication & Mass Media

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Because you need to cite all your sources anyway, which of the following standard formats is the correct one for citing references?

A. The Chicago Manual of Style B. The Modern Language Association's MLA Handbook for Writers of Research Papers C. The Publication Manual of the American Psychological Association D. The IEEE Standards Style Manual E. All of the above

Communication & Mass Media

A speaker can anticipate her audience's expectations by gathering details specific to the speech situation by asking which of following questions?

A. What do they know about your topic? B. What do they think about you? C. What is the history of the group? D. What is the program surrounding your speech? E. All these answers

Communication & Mass Media