Explain the whole-channel view of the distribution process
What will be an ideal response?
An international company must take a whole-channel view of the problem of distributing products to final consumers. There are two major links between the seller and the final buyer. The first link, channels between nations, moves company products from points of production to the borders of countries within which they are sold. The second link, channels within nations, moves products from their market entry points to the final consumers. The whole-channel view takes into account the entire global supply chain and marketing channel. It recognizes that to compete well internationally, the company must effectively design and manage an entire global value delivery network. Channels of distribution within countries vary greatly from nation to nation. There are large differences in the numbers and types of intermediaries serving each country market and in the transportation infrastructure serving these intermediaries.
You might also like to view...
Which data retention solution should be applied to a file in order to reduce the data footprint by deleting fixed content and duplicate data?
A. Backup B. Caching C. Archiving D. Saving
When starting their business, John and Barb would most likely have benefitted from understanding ________
A) social media B) buzz marketing C) public relations campaigns D) network television advertising E) integrated marketing communications