A followable prescription that indicates what behavior is obligated, expected, preferred, or prohibited in a specific situation is a _____

When an audience strongly disagrees with you, you are more likely to persuade them if you

a. choose a modest and realistic goal for change. b. try to change both their attitudes and behavior. c. excite their emotions. d. tell them why their reasoning is faulty or fallacious. e. gain their attention and interest.

The boomerang effect is best described as:

A. The negative outcome of a persuasive message because the speaker attempts to change the audience with a message too far from their original belief. B. A positive persuasive outcome that occurs after the audience first rejects the message and then later re-evaluates it as positive. C. The idea that what goes around comes around in communication. D. A neutral reaction to a persuasive message because the audience does not feel as though the speaker presented a good message.