Which of the media equation research findings suggests that, when asked to evaluate a computer while using the same computer to type their responses, people responded much more positively than when typing their responses on a different computer?

a. Pretentiousness
b. Politeness
c. Flattery
d. Personality

b. Politeness

Communication & Mass Media

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The process of seeing if an organization is ready for an IMC campaign is called ________

A) a communications audit B) quantitative research C) an IMC audit D) focus group research E) a reality check

Communication & Mass Media

Nonverbal immediacy is associated with

a. having a sense of humor. b. maintaining a close physical distance with audience members. c. using inclusive, inspiring, and inventive language. d. seeking audience input. e. none of the above.

Communication & Mass Media