Marriott Hotels, as well as Hyatt Regency and Adam's Mark Inns, have expended many resources in developing websites that allow prospective customers to learn all that is necessary before selecting a hotel destination. The sites then allow individuals to make reservations at the hotel that best satisfies their requirements. Which of the following reflects the distribution strategy used by these hotel chains?
a. the physical appearance of a particular outlet
b. intensity of distribution
c. the decision to use direct distribution
d. considerations of the storage of the service
Ans: c. the decision to use direct distribution
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What will be an ideal response?
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