Christine Poon, former Vice Chairman of Johnson & Johnson encouraged the bait of daily news reading. Which of the following is NOT one of her reasons why?
a. the world opens up to you
b. you understand the complexities (messiness, paradox, ambiguity) of the world
c. you understand where you stand - your place in the world, your vision, mission, and passion
d. you see the reality of fundamental management principles
e. you become a more well-rounded person
Answer: d. you see the reality of fundamental management principles
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For a market segment to be viable, it should meet each of the following tests, except:
A) the members of the market segment should be ambiguous B) the market segment must be large enough to be financially viable to market with a separate marketing campaign C) the market segment must differ from the population as a whole D) the market segment must be reachable through some type of media or marketing communications
The most common way for public relations specialists to communicate is through the use of ________
A) sponsorship B) lobbying C) press releases D) special events E) speech writing