The most common way for public relations specialists to communicate is through the use of ________

____________ supply the central, problem-solving benefit that customers seek

a. Core products b. Supplementary services c. Delivery processes d. Sustaining processes e. Conditional services

Organizational mission statements accomplish which of the following?

A. They offer a standard format for reporting the missions of top-performing organizations. B. They summarize the policies of the organization that employees must follow. C. They deliver specific and detailed information to target publics. D. They help employees set priorities and goals related to the company's mission. E. They spell out the organization's future goal and strategy.