Reservation systems allow leisure travelers to save money by making advance reservations with specific time restrictions.

Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons except:

A) a delayed impact of the ad. B) consumers changing their minds while in the store. C) the consumer price index changes. D) brand equity considerations.

The doctrine that states that an executive cannot knowingly try to avoid learning about actions of those within the company is known as: A) the Ebbers evasion

B) Enron avoidance. C) the Fastow facade. D) conscious avoidance.