Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons except:
A) a delayed impact of the ad.
B) consumers changing their minds while in the store.
C) the consumer price index changes.
D) brand equity considerations.
C
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An optimization analysis finds the optimum value for a target variable by repeatedly changing other variables, subject to specified constraints. What can a manager determine by changing revenue and cost variables in an optimization analysis?
A. Calculate the highest potential profits B. Calculate employee benefit payments C. Use this as an extension for a digital dashboard D. Create production schedules
Which of the following is not a way to accurately determine the financial performance of a company?
A) carefully examining one year's data B) from year to year C) with a competing company D) with the same industry as a whole