When there is a proven relationship between a selection device and some relevant criterion, that device is said to be ________

A _____________ appeal uses right and wrong to persuade.

A. Moral B. Rational C. Research-based D. Lifestyle E. Mood

If a manager requires greater return when risk increases, then he is said to be ________

A) risk-seeking B) risk-indifferent C) risk-averse D) risk-aware