A _____________ appeal uses right and wrong to persuade.

A. Moral
B. Rational
C. Research-based
D. Lifestyle
E. Mood

A. Moral

Business

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In Scenario A, when Cathy read the survey of regional businesses, she was investigating

A. the competitive environment. B. the macroenvironment. C. a closed environment. D. an internal environment. E. the social environment.

Business

The term ________ refers to the voluntary exchange of goods, services, assets, or money between one person or organization and another

A) sales B) transaction C) trade D) strategic management

Business