Direct marketers use the RFM formula to select customers according to how much time has passed since their last purchase, how many times they have purchased, and how much they have spent since becoming a customer

Information needed for preparing a budgeted income statement is primarily taken from __________________ budgets.

Fill in the blank(s) with the appropriate word(s).

The flow of information from the OE/S process to marketing managers is an example of ______________________________ information flows

Fill in the blank(s) with correct word