_____ love centers on compassion and selflessness

The vice chancellor of clinical research at Duke University suggests that a public relations agency that ghostwrote an honest article about a defective drug would lose its pharmaceutical client

What should public relations practitioners do when their research reveals that a pharmaceutical client's drug may have defects? What will be an ideal response?

He defined the field of public relations with his definition of PR as the "conscious shaping of opinions and attitudes": _________________

Fill in the blank(s) with correct word