He defined the field of public relations with his definition of PR as the "conscious shaping of opinions and attitudes": _________________
Fill in the blank(s) with correct word
Edward Bernays
Communication & Mass Media
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Which of the following is a guideline to evaluate secondary sources of information?
a. Older information is generally more accurate than newer information. b. Even if the sources cannot be trusted, one can use the information if it is relevant. c. Irrelevant information can be used if it will keep the audience engaged. d. A revised version of an online article should be preferred to the original version.
Communication & Mass Media
Main points are designed to help the audience understand and remember
A. the specific purpose B. the introduction C. the central idea D. the general purpose
Communication & Mass Media