Which of the following may offer its customers value chain management software?
A) e-distributors
B) e-procurement companies
C) exchanges
D) community providers
B
Business
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What is the promotional mix element that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance?
a. mass communications b. public relations c. personal selling d. sales promotion
Business
All of the following would allow a firm to utilize product differentiation except:
A. pricing differences. B. increased production. C. elaborate packaging. D. intensive advertising.
Business