What is the promotional mix element that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance?

Revenues and stockholders' contributions in the business increase equity.

a. true b. false

When a firm aims to underprice competitors and win market share, it is using a(n) ________ strategy that requires relatively less marketing skills as compared to other strategies

A) product differentiation B) overall cost leadership C) focus D) domestic customer relationship E) price skimming