In designing marketing plans, marketing management takes other company groups into accounts, such as top management, finance, research and development, janitorial/cleaning, information technology, purchasing, operations, human resources, and accounting.

Which of the following describes the Export-Import (Ex-Im) Bank?

a) It is an international financial institution formed to help developing nations. b) It is a wholly owned corporation of the U.S. government and promotes international trade. c) It is an international financial institution that provides capital loans. d) It focuses on policies that have an impact on the exchange rate and the balance of payments.

Describe a service guarantee offered in the chapter that instills confidence and one that does not

What will be an ideal response?