Harley Davidson:
A) utilizes job shops to make each of its modules.
B) uses product focused manufacturing.
C) uses a large number of modules to build a small number of different bikes.
D) uses work cells to feed its assembly line.
E) All of the above are true.
D
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Straight extension of the product means ________
A) introducing the product to the foreign market without any changes to the product B) introducing the product to the foreign market with minor changes to the product C) introducing the product to the foreign market with major changes to the product D) introducing a customized product to the foreign market with a new marketing strategy E) introducing a customized product to the foreign market with existing marketing strategy
Perhaps the most important distinction between standardization and adaptation is that ________
A) standardization helps the firm customize products according to customer preferences, while adaptation helps the firm save time B) standardization helps the firm cut costs, while local adaptation helps the firm more precisely cater to local needs and requirements C) standardization helps the firm cater to the needs of local customers, while adaptation helps the firm save costs through mass production D) standardization helps the firm upgrade quality to suit the unique tastes of consumers, while adaptation emphasizes uniformity