Periods of inflation are an excellent time to build market share through the use of price shading

Indicate whether the statement is true or false
a. True
b. False

ANSWER: False

Recessions are an excellent time to build market share through value-based pricing, bundling, and unbundling. Research shows that demand is more elastic during a recession.

Business

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The distinction between a consumer product and an industrial product is based on the purpose for which the product is purchased

Indicate whether the statement is true or false

Business

The earnings multiple approach is based on the notion that you want to replace a stream of annual income that's lost due to the death of a breadwinner

Indicate whether this statement is true or false.

Business