The earnings multiple approach is based on the notion that you want to replace a stream of annual income that's lost due to the death of a breadwinner

If a consumer admires the qualities of another person and copies his or her behaviors, the person that is copied is said to have ________ power

A) referent B) informational C) legitimate D) coercive

Relationship marketing is also known as ________

A) one-to-one marketing B) niche marketing C) mass marketing D) viral advertising E) word-of-mouth advertising