Relationship marketing is also known as ________
A) one-to-one marketing
B) niche marketing
C) mass marketing
D) viral advertising
E) word-of-mouth advertising
A
Business
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Grunig and Hunt developed the "boundary role" concept that helps explain key functions public relations people perform inside and outside an organization
Indicate whether the statement is true or false
Business
A line of text on a Web site should exceed two-thirds of the screen
Indicate whether this statement is true or false.
Business