The transfer of the right to use real property for a specified period of time is known as a lease

Given the term structure of interest rates and the duration mismatch between EPF's benchmark and its pension liability, the plan should be most concerned about a:

A. flattening of the yield curve. B. steepening of the yield curve. C. Large parallel shift up in the yield curve.

According to the text, which of the following statements about the characteristics of the elements in the promotional mix is true?

a. The fastest feedback occurs with personal selling. b. The mode of communication for sales promotion is usually direct and personal. c. A large audience is best reached with personal selling. d. Control over message content is greatest when public relations is used.