Building strong brands is the marketing task where the marketer is using a reliable marketing information system to monitor the marketing environment so s/he can assess market potential and forecast demand

Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns to help sell its products. This is an example of ________ marketing

A) person B) place C) social D) organization E) internal

Planned shopping centers are characterized by _____

a. central ownership or management and balanced tenancy b. a high concentration of office buildings and retail stores c. no adjacent retailers d. low rental costs