Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns to help sell its products. This is an example of ________ marketing

High-impact learning organizations understand

a. that training and development are the same thing. b. that money spent on training has a high ROI. c. that all employees must receive the same training opportunities. d. the importance of discounting the cost of training for employees.

A public is any group that can affect the activities of a marketer and also be affected by those activities

Indicate whether the statement is true or false