What does the phrase "hearing the voice of the consumer" mean?
A) Companies have the information they need to effectively satisfy wants and needs in the marketplace.
B) Companies specifically use telemarketing to hear their customers' opinions.
C) Marketing is carried out for the benefit of the customers.
D) Marketing managers should take the time to listen in on focus groups.
E) Market trials are necessary for certain products.
A
You might also like to view...
The service quality model suggests that:
A) quality of services is determined by customer perceptions. B) standardized methodologies are needed to measure the quality of services. C) service quality is costlier than manufactured products' quality. D) there are numerous stages in the quality measurement of services.
Minimum wages, hours of employment, and child labor are regulated by the:
A) Regulated Hours Act. B) Fair Labor Standards Act. C) Right to Work Laws. D) Federal Employment Act of 1940.