Marketing objectives must be consistent with and indicate the priorities of the organization

Indicate whether the statement is true or false
a. True
b. False

ANSWER: True

Objectives must also be consistent with and indicate the priorities of the organization.

Business

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Avon is successful at giving customers alternatives to traditional store outlets. Avon uses ________, which does NOT require a customer to visit a store

A) locational merchandising B) social shopping C) mass retailing D) nonstore retailing E) broad geographic exchange

Business

Employees placed on project teams are often known for their work ethic, which is the strongest determinant in their selection for the team

Indicate whether the statement is true or false.

Business