Marketing objectives must be consistent with and indicate the priorities of the organization
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Objectives must also be consistent with and indicate the priorities of the organization.
Business
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Avon is successful at giving customers alternatives to traditional store outlets. Avon uses ________, which does NOT require a customer to visit a store
A) locational merchandising B) social shopping C) mass retailing D) nonstore retailing E) broad geographic exchange
Business
Employees placed on project teams are often known for their work ethic, which is the strongest determinant in their selection for the team
Indicate whether the statement is true or false.
Business