Buyer power is shaped by product differentiation, bargaining leverage, and brand identity

Net cash inflows from a capital investment arise from an increase in revenues, a decrease in expenses, or both

Indicate whether the statement is true or false

When using the AIDA approach to persuasion, which of the following would be the best opening to your message?

A) How are you today? B) I know you've heard this all before, but ... C) Are you spending way too much on prescription drugs? D) This is an important message. E) What I am about to tell you might seem insignificant, but believe me, it's not.