Brand ambassadors are volunteers spreading a company's brand message, while brand evangelists are paid employees using stealth marketing tactics to spread a company's brand message
Indicate whether the statement is true or false
FALSE
Business
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A department store manager wants to foster positive employee reactions toward its appraisal system. An I/O psychologist should suggest that the manager:
A) assess personality in the employee hiring process. B) use only the low end of the rating scale when making ratings. C) base her ratings on global evaluations of the employees. D) allow employees to participate in meetings to improve the rating scales.
Business
In the case of a bureaucracy, if managers fail to control the development of the organizational hierarchy properly then the organization is most likely to become ________
A) flexible B) decentralized C) unresponsive to the needs of customers D) very flat
Business