Which of the following is true of direct marketing?

A) Direct marketing is direct selling.
B) Direct marketing is done face-to-face.
C) Direct marketing is unaffected by the National Do Not Call Registry.
D) Direct marketing is often associated with pyramid schemes.
E) Direct marketing utilizes phone, television, mail, and email.

Answer: E
Explanation: E) Direct marketing is not done face-to-face but consists of selling directly to customers using mail, telephone, television, and email.