Compare and contrast the terms creative strategy and creative execution
What will be an ideal response?
Creative strategy is what the advertisement says and execution is how it is said. Advertising creativity is about coming up with an idea that solves a communication problem in an original way, which incorporates both creative strategy and creative execution.
Business
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Margie opened a used bookstore and is both the 100 percent owner and the store's manager. Which type of business entity does Margie own if she is personally liable for all the store's debts?
a. sole proprietorship b. limited partnership c. corporation d. joint stock company e. general partnership
Business
Measurable or observable characteristics of your audience are called
A) psychographics B) pseudographics C) demographics D) statistics
Business