The primary concern of creditors when assessing the strength of a firm is its ________
A) profitability
B) leverage
C) short-term liquidity
D) share price
C
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Craig, one of the senior managers at Clayton Inc., insisted that company supervisors handle employee relations as part of their jobs. Which of the following statements strengthens Craig's argument?
A. The supervisors represent the company on a day-to-day basis. B. The supervisors have the business experience to take up additional responsibilities. C. The supervisors do not hold any stakes in the organization. D. The supervisors are not a part of the employees' union. E. The supervisors are responsible for any action taken by the employees.
This advertising type may be useful when the product has achieved brand preference or insistence, perhaps in the market maturity or sales decline stages.
A. Comparative advertising B. Pioneering advertising C. Competitive advertising D. Reminder advertising E. Institutional advertising