This advertising type may be useful when the product has achieved brand preference or insistence, perhaps in the market maturity or sales decline stages.

The accounting records of Golden Company showed cash of $15,250 at June 30. The balance per the bank statement at June 30 was $15,125

The only reconciling items were deposits in transit of $3,200, outstanding checks totaling $4,100, an NSF check for $1,000 returned by the bank which Golden had not yet charged back to the customer, and a bank service charge of $25. The preparation of the bank reconciliation should indicate that Golden's adjusted cash balance at June 30 is: A. $14,475. B. $15,375. C. $14,225. D. $15,525.

One rationale for the statement of cash flows is to

a. ensure that the cash account balances at year-end. b. reconcile differences between net income and cash receipts and disbursements. c. calculate the company's free cash flow. d. examine the cash effects of income from discontinued operations, extraordinary items and changes in accounting principles.