Trade dress is the unique combination of elements that a company uses to create a product's image and to promote it

Margo isn’t sure how to market her health care consultation services because they aren’t something a customer can touch, taste, or see. Which aspect of services is Margo concerned with?

A. heterogeneous B. inseparable C. intangibilty D. perishable E. substantial

You have just taken a job with a financial services company. You quickly realize that the sales manager provides direction in every aspect of the job, from what to say on the phone in prospecting to what to write in a thank you note. No deviations from these procedures are permitted. This manager is using the _____________ leadership style.

a. selling b. authoritative c. telling d. supporting e. delegating