Which of the following would be categorized as a sudden crisis if faced by an electronics firm?
A) mismanagement in the finance department
B) conflict among union and non-union workers
C) a fire destroying the main manufacturing facility
D) drastic decline in consumer demand for products
E) numerous blogs posted by unhappy customers
C
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The value of an offering is described as the ________
A) price consumers are charged for a product B) cost of manufacturing a product C) degree to which consumer demand for a product is positive D) sum of the tangible and intangible benefits and costs to customers E) intangible benefits gained from a product
The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________
A) supply chain B) global market C) value proposition D) competition E) marketing environment