Blogs, social networking, and video sharing are examples of media commonly known as _____.

All of the following are specific objectives a marketing manager might give an advertising manager except

A. position the firm's brand or marketing mix by informing and persuading target customers or intermediaries about its benefits. B. introduce existing products to nonspecific target markets. C. obtain desirable outlets and tell customers where they can buy a product. D. maintain relationships with satisfied customers and encourage more purchases. E. get immediate buying action.

The offer strategy for direct mail has five elements: the product, the offer, the medium, the distribution method, and the ________

A) outside envelope B) creative strategy C) sales letter D) circular E) reply form