The offer strategy for direct mail has five elements: the product, the offer, the medium, the distribution method, and the ________
A) outside envelope
B) creative strategy
C) sales letter
D) circular
E) reply form
B
Business
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Which of these aspects of international marketing is analyzed in Phase 1 of the international planning process?
A. Home-country constraints B. Budgets C. Situation analysis D. Advertising E. Product adaptation
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To engage fans through social media, team marketers must provide interesting content delivered with an authentic voice.
a. true b. false
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