Six-year-old Timmy did not get a toy from the supermarket that he really wanted. He refuses to sit near his mom or even hold her hand when he walks to the car. He is using his ________ to indicate his anger

The _______ is a range of electromagnetic waves that is physically capable of use for radio and TV transmission

a. radio spectrum b. frequency band c. band allotment d. ultraviolet spectrum

Answer the following statement(s) true (T) or false (F)

1. Features and benefits must be tied together in the customers mind. 2. Ethnographic research can be used to elicit the inner feelings of the customer. 3. Account planning is really all about solving the client’s problem. 4. Research always replaces insight when it comes to interpreting research findings. 5. The consumer profile essentially answers the classic five W questions of journalism.