A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity is referred to as a(n) ________
A) corporate vertical marketing system
B) contractual vertical marketing system
C) direct marketing system
D) horizontal marketing system
E) administered vertical marketing system
D
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The difference between a company’s operating cycle and its net operating cycle is:
A. the number of days that it takes, on average, for the company to sell its inventory. B. the number of days that it takes the company to pay on the accounts due its suppliers. C. the number of days that it takes for the company’s cash investment in inventory to result in cash collections from customers.
According to the text, which of the following statements about sales promotions is true?
a. All sales promotions must be aimed outside the organization. b. Trade shows, coupons, premiums, and vacation giveaways are types of sales promotions. c. Public relations cannot effectively be used with sales promotions. d. Marketers view sales promotions as more effective when they are created as long-term stimulation tools.