Why is it important for marketers to understand the idea of ethical relativism?
What will be an ideal response?
Ethical relativism suggests that what is ethical in one culture is not necessarily ethical in another culture. This is an important idea for marketers who must understand the cultural values and norms of the various markets, both domestic and international, in which their products are sold.
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How do gender differences influence workplace communications?
A) Men emphasize relationship maintenance more often than women B) Women emphasize content and outcomes more often than men C) More senior executives are willing to mentor female employees to improve their likelihood of success D) Outdated concepts of gender and sexual identity create confusion and controversy E) Companies are taking more steps to enforce non-discrimination policies
How can communicators work to improve their cultural competency?
A) Teach those from other cultures about personal biases B) Treat everyone the way you would want to be treated C) Don't be afraid to use humor with those from other cultures D) Exercise tolerance, flexibility, and respect E) Promote individualism