How do gender differences influence workplace communications?
A) Men emphasize relationship maintenance more often than women
B) Women emphasize content and outcomes more often than men
C) More senior executives are willing to mentor female employees to improve their likelihood of success
D) Outdated concepts of gender and sexual identity create confusion and controversy
E) Companies are taking more steps to enforce non-discrimination policies
D
Explanation: D) Outdated concepts of gender and sexual orientation continue to be a source of confusion, controversy, and discrimination.
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Individuals who exert direct or indirect social influence over others are called _______ leaders.
Fill in the blank(s) with the appropriate word(s).
Favorite Memories is a small company that specializes in serving women over the age of 50 who are special occasion gift shoppers overlooked by major competitors. Which of the following best describes Favorite Memories' market targeting strategy?
A) undifferentiated targeting B) custom marketing C) differentiated targeting D) concentrated targeting E) mass customization