Factors that may play an important part in the attainment of goals include:
A) External factors
B) Individual effort
C) Power and politics
D) All of the above
E) None of the above
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Business
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The exact definition of public relations still perplexes many professionals in the field
Indicate whether the statement is true or false
Business
An abundance of media choices makes it imperative for marketers to
A) identify the media best suited to reach a target audience. B) rely mostly on non-media connectors to reach audiences. C) increase their advertising budgets on a regular basis. D) offer monetary incentives to connectors who will cover their stories. E) compete locally rather than nationwide.
Business