Tourism cannot have a detrimental effect on the young people or on the culture of an are

a. true
b. false

Answer: b. false

Business

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According to Lewin's Change Model, during the first stage, referred to as the ______ stage, managers need to instill in employees the motivation to change by encouraging them to let go of attitudes and behaviors that are resistant to motivation.

Fill in the blank(s) with the appropriate word(s).

Business

Which of the following types of brand equity metrics would most likely be based on information gathered through consumer surveys?

A) revenue premium metrics B) financial market metrics C) brand venture metrics D) equity-identity metrics E) customer mind-set metrics

Business