Which of the following types of brand equity metrics would most likely be based on information gathered through consumer surveys?

A larger unit volume allows for production and purchasing economies that lower the per-unit manufacturing cost of a product, thereby creating a scope effect

Indicate whether the statement is true or false

In which of the following modes of entry into foreign markets does a firm agree to set up an operating plant for a foreign client and hand over the plant when it is fully operational?

A. Franchising agreement B. Turnkey project C. Licensing agreement D. Wholly owned subsidiary E. Joint venture